Show Description – Definition & Detailed Explanation – Podcast Production Glossary

What is a show description?

A show description is a brief summary or overview of a podcast that provides potential listeners with information about the content, format, and theme of the show. It is typically displayed on podcast directories, platforms, and websites to help listeners decide whether or not to listen to a particular podcast. A show description should be concise, engaging, and informative to attract and retain listeners.

Why is a show description important for a podcast?

A show description is important for a podcast because it serves as a marketing tool to attract new listeners and retain existing ones. A well-written show description can help potential listeners understand what the podcast is about, who the target audience is, and what they can expect from each episode. It can also help the podcast stand out from the competition and increase its visibility on podcast directories and search engines.

How to write an effective show description?

To write an effective show description, podcasters should consider the following tips:

1. Be concise: Keep the show description short and to the point. Aim for a length of 2-3 paragraphs or around 150-200 words.

2. Be engaging: Use language that is engaging, compelling, and reflective of the tone and style of the podcast.

3. Be informative: Clearly communicate the theme, format, and content of the podcast. Include information about the host(s), guests, and any special features or segments.

4. Use keywords: Incorporate relevant keywords and phrases that accurately describe the podcast and its content. This will help improve search engine optimization (SEO) and make the podcast more discoverable.

5. Include a call to action: Encourage listeners to subscribe, rate, review, and share the podcast with others. Provide links to social media profiles, websites, and other platforms where listeners can engage with the podcast.

What elements should be included in a show description?

A show description should include the following elements:

1. Podcast title: The title of the podcast should be prominently displayed at the beginning of the show description.

2. Description: A brief summary of the podcast that highlights the theme, format, and content of the show.

3. Host(s): Information about the host(s) of the podcast, including their background, expertise, and any relevant credentials.

4. Guests: Details about any guests who appear on the podcast, including their name, profession, and role in the episode.

5. Episodes: A mention of any special features, segments, or recurring themes in the podcast episodes.

6. Call to action: Encouragement for listeners to subscribe, rate, review, and share the podcast with others.

How to optimize a show description for search engines?

To optimize a show description for search engines, podcasters should follow these best practices:

1. Use relevant keywords: Incorporate keywords and phrases that accurately describe the podcast and its content. Use tools like Google Keyword Planner or SEMrush to identify popular keywords in your niche.

2. Include metadata: Add metadata tags, such as title tags, meta descriptions, and alt text, to help search engines understand the content of the show description.

3. Use structured data: Implement structured data markup, such as, to provide search engines with additional information about the podcast, such as episode titles, dates, and descriptions.

4. Monitor performance: Use analytics tools, such as Google Analytics or Podtrac, to track the performance of the show description and make adjustments as needed to improve SEO.

How often should a show description be updated?

Podcasters should regularly review and update their show description to ensure that it remains accurate, relevant, and engaging. It is recommended to update the show description whenever there are significant changes to the podcast, such as new episodes, guests, segments, or themes. Additionally, podcasters should monitor listener feedback, reviews, and analytics to identify areas for improvement and make updates accordingly. By keeping the show description fresh and up-to-date, podcasters can attract new listeners, retain existing ones, and improve the overall success of their podcast.